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It takes quite a bit of energy to launch a new daily show, so I'd tell you if we had another one we're going to launch next month. That's really funny though.Quincy Smith, president of CBS Interactive, has talked recently about Moblogic as a new addition to "the Wallstrip family." So are we going to see more members of the Wallstrip family now too?Campbell: We're like Angelina and Brad, and everyone knows if we're going to have more babies!Yeah, but would they be Shilohs or Maddoxes? You know, produced in-house or acquired?Campbell: That's actually a great metaphor for the situation. I had no impetus to leave other than wanting to try a new challenge. On the other hand, I actually ended up really enjoying what I was doing. On the one hand, we never tried to present me as loving stocks. That was one of the angles of our show, is that I'm a real person that you can touch and feel, and I have my own ideas, and I'm hosting a finance show, and I'll talk about stocks because I can explore that too, but it's not what I live and breathe. And that's good, because we were trying to prove that we could launch a new brand and not lose our first brand in the process.Are the rumors true that you were desperate to leave Wallstrip because you hate reporting on finance?Campbell: Is that really a rumor? (Laughs.) You know what's funny is I never pretended to like finance. Our page views for this month are crazy, and January and February were also really good. Our page views count whether it's today's show or whether it's 30 days ago's show, so they're watching one Wallstrip and then maybe watching four others, and that really builds our aggregate use for the month. The quality of the show hasn't fallen off, in my opinion.But another thing that's happened is that we've gotten a lot of features on the front of YouTube, which of course generates views, and we also have really enabled our archives. (Laughs.) I'm OK with that.I like to joke that the numbers have gone up exclusively because I left because there were people holding back on watching because I was there, but I think that in addition to proclivities, whatever you like to watch in a host, Julie's doing a really good job. And then I have to tell them, "Oh, yeah, I used to do Wallstrip." Associating yourself with a new brand, it's trying in the beginning, but I'm getting used to it.How's Wallstrip doing without you?Campbell: It's really doing well, in fact, numbers have gone up.
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Here, people seem to recognize my face but not know why I'm carrying the orange (Moblogic) microphone instead of the green (Wallstrip) one. We don't need it but it's good when we get it.How often are random people recognizing you now?Campbell: You know what's funny is that we've gone to a couple of conferences, and it's been the only place that I really get recognized because it's a self-selecting group of people. Which has been good for us, we're trying to validate what we're doing: content created exclusively for the Internet within a large network that creates for a lot of other types of media. So we actually got a sponsorship deal now that's through the end of our first month, and we'll see how it goes.And who's the sponsorship deal with?Campbell: GM (General Motors), actually their Saturn brand.they had been thinking about it, they saw the content, and they decided to advertise. But we have had an overwhelmingly friendly response just from fans of Wallstrip that have decided that they're going to see what we're up to next.We've also had some exciting news, which is that we were planning on launching without an advertiser so that we could get the content out there, build our viewer base, and this morning there was a clamor for sponsorship.
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I'd probably be obsessively reading the comments, et cetera. How has the response to the first episode been?Lindsay Campbell: I've been here at the South by Southwest conference and interviewing people, just on the main floor while they're checking in, so I've been a little bit removed from my computer, which I think is a good thing. I took a few minutes to talk with Campbell about her new show, whether she gets recognized on the street, Brangelina (read on, you'll get it), and if we might be seeing Moblogic in taxicabs any time soon.Your new show, Moblogic, just launched. At SXSWi, Lindsay Campbell talks about the logic of MoblogicĪUSTIN, Texas-Lindsay Campbell rose to fame as the perky, witty hostess of finance video blog Wallstrip, made headlines when the show was purchased by CBS Interactive, and made even more headlines when she passed anchor duties on to new host Julie Alexandria so that she could take the helm of, a new video blog about news and finance.Moblogic premiered on Friday, in conjunction with the South by Southwest Interactive Festival here.